Canadian tech startups are embracing the EU. But can they escape the pull of the U.S.?

Bottles of sticky-and-sweet maple syrup may not seem like the best way to grab customer attention in Canada, but the golden-hued bottles served as an easy icebreaker for Toronto-based Threat IQ Inc. at Hannover Messe, the world’s top industrial technology trade show, in Germany in April.

Scott Osmond, Threat IQ’s head of sales, who is leading the global expansion efforts for its services that help organizations design and implement secure information technology (IT) and operational technology (OT) systems, received “overwhelming” interest from European businesses for its services.

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