The latest viral ChatGPT trend is doing ‘reverse location search’ from photos

Published on April 23, 2025

There’s a somewhat concerning new trend going viral: People are using ChatGPT to figure out the location shown in pictures.

This week, OpenAI released its newest AI models, o3 and o4-mini, both of which can uniquely “reason” through uploaded images. In practice, the models can crop, rotate, and zoom in on photos — even blurry and distorted ones — to thoroughly analyze them.

These image-analyzing capabilities, paired with the models’ ability to search the web, make for a potent location-finding tool. Users on X quickly discovered that o3, in particular, is quite good at deducing cities, landmarks, and even restaurants and bars from subtle visual clues.

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