Preparing for AI regulation: The EU AI Act

Published on January 17, 2025

Among the uses of AI that are banned under Article 5 are AI systems that deploy subliminal techniques beyond a person’s consciousness or purposefully manipulative or deceptive techniques. Article 5 also prohibits the use of AI systems that exploit any of the vulnerabilities of a person or a specific group of people due to their age, disability, or a specific social or economic situation. Systems that analyse social behaviours and then use this information in a detrimental way are also prohibited under Article 5 if their use goes beyond the original intent of the data collection.

Other areas covered by Article 5 include the use of AI systems in law enforcement and biometrics. Industry observers describe the act as a “risk-based” approach to regulating artificial intelligence. 

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