"Think different."
In January 2007, a crowd gathered in San Francisco witnessed an announcement so disarmingly simple, yet so profoundly disruptive, that it reshaped our relationship with technology. On stage, Steve Jobs held up a sleek, rectangular device and called it “an iPod, a phone, and an internet communications device.” Three products merged into one. He named it the iPhone. At first, people struggled to see how radically this single device would alter our world. Yet, in just a few years, we found ourselves ordering rides via Uber, navigating foreign streets with Google Maps, and trading endless photos and texts on social media, all from a device that fit in our palms. A Platform Shift had begun, as if Jobs had physically lifted our desktops from their cumbersome towers and slipped them into our pockets. The transformation was so profound that it made even the term “desktop computer” feel like a relic of a slower, more cumbersome age.