Human study on AI spear phishing campaigns

Published on January 9, 2025

In this paper, we evaluate the capability of large language models to conduct personalized phishing attacks and compare their performance with human experts and AI models from last year. We include four email groups with a combined total of 101 participants: A control group of arbitrary phishing emails, which received a click-through rate (recipient pressed a link in the email) of 12%, emails generated by human experts (54% click-through), fully AI-automated emails 54% (click-through), and AI emails utilizing a human-in-the-loop (56% click-through). Thus, the AI-automated attacks performed on par with human experts and 350% better than the control group. 

Read the full research article here. 

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