AI-powered 'narrative attacks' a growing threat: 3 defense strategies for business leaders
Artificial intelligence is transforming business, from automating routine tasks and optimizing supply chains to powering sophisticated financial models and personalizing customer experiences at scale. It is enabling companies to operate with unprecedented efficiency and insight.
AI is aiding cybercriminals, too. Cyber attacks traditionally focus on exploiting technical vulnerabilities in systems and networks. Generative AI rapidly evolved and accelerated the cyber threat landscape. Today, the best bad actors quickly integrated AI-generated misinformation and disinformation into their attack strategies, leaving organizations vulnerable to a broad spectrum of attacks.
Also: Most people worry about deepfakes – and overestimate their ability to spot them
In January, AI-enabled misinformation and disinformation topped the World Economic Forum’s annual global risk report, emphasizing its potential to destabilize industry and undermine institutions. Disinformation campaigns can destabilize organizations, manipulate markets, and undermine trust in public institutions.
For example, a deepfake video of a company executive might easily trick employees, tank the stock price, or leak sensitive data. Or attackers could launch a coordinated campaign of AI-written social media posts to spread false information about a company, causing financial, reputational, and other harm.