Google's 'fastest-growing' moonshot that spun out into an AI earbuds startup aims to ship its first product this year

Published on May 14, 2024



A team inside X, Google's moonshot factory, was working on a revolutionary hearing device, Business Insider reported in 2021. Known then by its codename Wolverine, the project to build a pair of super-powered earbuds gained momentum within the walls of Google's hallowed R&D lab and seemed like it could — just maybe — be the rare idea that turns into a real product.

A few months later, Wolverine's lead, Jason Rugolo, spun the project out of Alphabet and formed a startup named Iyo. Rugolo says the company plans to ship its first product by the end of this year.

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