BCW Introduces Cognitive AI Solution Against Weaponized Information
BCW, a global communications agency, has partnered with Limbik, an information defense technology company specializing in cognitive artificial intelligence (AI), to offer clients advanced solutions against weaponized information. The first product from this partnership is BCW Decipher powered by Limbik, aiming to help clients anticipate and combat message threats in today's post-factual environment.
By integrating message-level believability classification and predictive virality indicators, BCW Decipher assesses the potential impact of different content types across specific audience segments, providing valuable insights for crisis counsel and corporate reputation management. The partnership aims to address the growing threat of disinformation, particularly with the rise of generative AI, and help clients protect their brands and businesses from reputational harm.
Link to the full article: BCW Introduces Cognitive AI Solution Against Weaponized Information (bignewsnetwork.com)